Print projects
You'll find here some recent
- and not so recent - mailing packs. Assignments range
from creative concepts and design to copy development
and copy adaptation in various languages.
Call us for details and for more recent examples .
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Belgacom: Belgium's
incumbent Telecom carrier.
Brief: Digital TV launch
Role: Part of major campaign to
launch new digital TV service in parallel with
above the line campaign. Included print DM and
e-mail in multiple waves, offer and copy testing.
Highly successful. Responsible for strategy, creative
concept, copy
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Belgacom: Belgium's
incumbent Telecom carrier.
Brief: Launch of web site reserved
for existing broadband customers. Aim of the campaign—to
generate traffic and repeat visits by promoting
content and free downloads.
Role: Program development, creative
direction, copy. Campaign executed in print and
e-mail and targeted existing broadband clients.
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Actel: Direct writing
auto insurance.
Brief: Relaunch auto insurance
product
Role: Creative direction, copy.
Classic direct mail assignment — reverse
downward acquisition trend in recent years notwithstanding
battery of tests and data mining. Results: unqualified
success with massive lift in front-end response,
stable conversion rate, significantly lower acquisition
cost.
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